COTTESLOE: UNWIND & EXPLORE

‘Cottesloe: Unwind and Explore’ is an Australian tourism campaign that promotes one of WA’s oldest suburbs, Cottesloe. Its purpose is to promote the suburb’s sites, events, activities, and provide interesting information to influence people to travel there. In regard to the campaign’s goal, the incorporation of a retro style and emphasis on the suburb’s scenery is used to attract audiences who wish for a tranquil yet high-class escape.